Monday, September 21, 2009

Traditional media is dead!

  • Consumers do not trust advertisements. (They would rather read a review on a blog or a webpage rather than corporate page)
  • Consumers are immune to interruptive marketing. (too many mediums, too many ads)
  • Consumers are informed, and information is readily available.
  • With a global business, it cost too much to reach out to everyone.
  • With social media, the cost is $0, no external company needs to be engaged.

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