Traditional media is dead!

• Consumers do not trust advertisements. (They would rather read a review on a blog or a webpage rather than corporate page)
• Consumers are immune to interruptive marketing. (too many mediums, too many ads)
• Consumers are informed, and information is readily available.
• With a global business, it cost too much to reach out to everyone.
• With social media, the cost is $0, no external company needs to be engaged.