1.) Link Building
Every comment you leave will be a link to your blog which will help with your (Search Engine Optimization) SEO efforts. The theory goes build as many links as possible from high quality sources and your SEO will improve.
2.) Attract Attention
If you are leaving comments on a bigger more established blog, there is a very good chance you will attract the attention of the blogger. Use this exposure to pitch guest post ideas, or gain attention of the blogger by posting about one of your articles
3.) Disagree or Add to the Post
If you are able to disagree or add to a post, this will increase your profile as a subject matter expert. Adding quality comments arguing against or extending the original post.
When disagreeing, use facts and other information to support your point of view. You don’t want to come across as a troll when you attack someone you disagree with, but you should rather bring someone round to your side of the argument with quality analysis.
4) Extending the Conversation
Leaving comments extends the conversation, it helps to build a community on your favourite blog, and if you are conversing a lot, your profile can only increase.
5.) Give the Blogger some Support
When a blog is new, it feels like you are posting into a void, no-one is leaving comments or giving you feedback. If you come across a new blog give them a little boost by leaving them a comment, tell them you like their work and give support on their posts.
6.) Increase your Profile
Selecting high profile blogs in your niche, and adding valuable content can increase your profile to the readers of that blog, who in turn may visit your own blog and hopefully become one of your readers.
7.) Make New Friends
Lastly, leaving a comment is just like saying hello in the real world, it can be the start of a beautiful new relationship, say hello today instead of skulking in the background.
Brand New World
View more documents from Marta Kagan.
-- Robin Low
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