It is very interesting how Nike Commercial can spark so many spoof videos and many of them very well made, targeting and leveraging on the controversy to help the other videos get popular (and go viral)
Original Ad:
South Park Response:
Cleveland Cavaliers Fan Response
Michael Jordan's Response:
This is real time marketing at its best.
Leveraging on current controversy and media hype over the return of Lebron James to play against Cleveland is a good way for a video to go viral.
Real time marketing is the ability to react to these micro-trends to help get a blog or video to go viral. Often, when people are trying to search for the new thing or other interesting spoof, your video can be found and played, and if its humorous, it will be shared by many as well.
The last Michael Jordan video is on the money. Well put, and great branding for Jordan. Whether it is or not made by Air Jordan, it is yet to be known, but Jordan denies it.
Whoever it was that put that spoof together did a really good job at it. Even though MJ nor Nike had anything to do with it, it sure fooled me the first time I saw.
The Rise commercial was a slap in the face to a lot of people (namely Clevelanders) so it’s no surprise there are a countless spoofs of the video. He needs to realize that everything he does will be magnified more than before so he needs to think these moves out a little more.
This currently draw a lot of attention, and if hey, do you have a Lebron video to share as well?
-- Robin Low
Showing posts with label real time marketing. Show all posts
Showing posts with label real time marketing. Show all posts
Friday, December 3, 2010
Friday, November 12, 2010
Real Time Marketing
When you think about the World Cup 2010, what do you think of?
I've asked this question to many people around the world the question,
"Who won the world cup in 2010?"
I get the answers, "Holland, Spain... Germany??"
However, when I ask this question,
"Do you know about Paul the Octopus?"
Everyone seem to know about this psychic octopus!
The phenomena of the psychic octopus seemed to catch the attention of hundreds of millions world wide, and before every match, people will search for videos on the octopus and see his prediction.
Just think, if any company had leveraged on this micro trend, just by posting a video of an octopus picking up their company's devices and products over the competitor, and somehow link it to the actual Paul the Octopus videos, the chance of this video going viral is much higher as during that period that span about 10 days, there is a huge trend to search for Paul the Octopus on Google and on Youtube. (getting millions of viewers is not difficult!)
Recently, there is a video of a Bruins Fan kicking a pillar in a toilet at TD Garden in Boston.
This video got viral among many Boston residents as it made it to the news.
Well, as more people are savvy about the concept of real time marketing, riding on the trend of a viral video and leveraging on the popularity to market their brand, and this can be seen by the Bruins video to the fan who vandalized the toilet.
This video reply is well timed, and I do hope it is well viewed by Bruins fans!
Good Job!
-- Robin Low
I've asked this question to many people around the world the question,
"Who won the world cup in 2010?"
I get the answers, "Holland, Spain... Germany??"
However, when I ask this question,
"Do you know about Paul the Octopus?"
Everyone seem to know about this psychic octopus!
The phenomena of the psychic octopus seemed to catch the attention of hundreds of millions world wide, and before every match, people will search for videos on the octopus and see his prediction.
Just think, if any company had leveraged on this micro trend, just by posting a video of an octopus picking up their company's devices and products over the competitor, and somehow link it to the actual Paul the Octopus videos, the chance of this video going viral is much higher as during that period that span about 10 days, there is a huge trend to search for Paul the Octopus on Google and on Youtube. (getting millions of viewers is not difficult!)
Recently, there is a video of a Bruins Fan kicking a pillar in a toilet at TD Garden in Boston.
This video got viral among many Boston residents as it made it to the news.
Well, as more people are savvy about the concept of real time marketing, riding on the trend of a viral video and leveraging on the popularity to market their brand, and this can be seen by the Bruins video to the fan who vandalized the toilet.
This video reply is well timed, and I do hope it is well viewed by Bruins fans!
Good Job!
-- Robin Low
Saturday, September 25, 2010
Never say no to Panda - YouTube Video
Never say no to Panda
This YouTube Video is gaining a lot of popularity. Panda Cheese, a product from Arab Dairy which I understand is popular in Egypt and the Middle East.
I however feel that the company has yet to act on its YouTube success in anyway.
The commercial, I believed to be filmed in 2007 suddenly became a hit on YouTube when several influential websites like boing boing shared it, and the video immediately became an instant hit.
In my opinion, this is a WIN for the company, and they should embrace REAL TIME Marketing, and ACT on this success to start a YouTube campaign to sell more... cheese.
If I were the marketing director of the company, I would do the following.
1) Create a new Panda commercial. This time, focus on the newly found success, and label -- 2010 Never say no to Panda -- Stand a chance to win a flight to Egypt and be in a commercial with the Panda, by buying Panda Cheese.
2) Create a Panda Cheese competition where there is a serial number for each cheese sold.
3) Create a Cheese competition site. Customers can login to the site, input their personal particulars, join their Facebook group and input the serial number of their cheese to take part in the competition.
4) Share the Panda commercial video online on YouTube, and inform customers about the chance to be in the Panda commercial, and ACT NOW.
5) Track the number of customers who are joining the mailing list, collect personal information and at the same time measure ROI of increase of sales of competition due to the commercial on YouTube.
6) Pick a random winner, be transparent about the process, make another Panda video with the winner, fly Winner in and thank winner for being a customer, and create another Panda video.
I am pretty sure that this online competition does not cost much, but the impact can possibly be BIG. Celebrating customer and possibly giving away PANDA costumes to people to make more panda commercials may also work.
This is such a waste if this company misses such a golden opportunity.
-- Robin Low
This YouTube Video is gaining a lot of popularity. Panda Cheese, a product from Arab Dairy which I understand is popular in Egypt and the Middle East.
I however feel that the company has yet to act on its YouTube success in anyway.
The commercial, I believed to be filmed in 2007 suddenly became a hit on YouTube when several influential websites like boing boing shared it, and the video immediately became an instant hit.
In my opinion, this is a WIN for the company, and they should embrace REAL TIME Marketing, and ACT on this success to start a YouTube campaign to sell more... cheese.
If I were the marketing director of the company, I would do the following.
1) Create a new Panda commercial. This time, focus on the newly found success, and label -- 2010 Never say no to Panda -- Stand a chance to win a flight to Egypt and be in a commercial with the Panda, by buying Panda Cheese.
2) Create a Panda Cheese competition where there is a serial number for each cheese sold.
3) Create a Cheese competition site. Customers can login to the site, input their personal particulars, join their Facebook group and input the serial number of their cheese to take part in the competition.
4) Share the Panda commercial video online on YouTube, and inform customers about the chance to be in the Panda commercial, and ACT NOW.
5) Track the number of customers who are joining the mailing list, collect personal information and at the same time measure ROI of increase of sales of competition due to the commercial on YouTube.
6) Pick a random winner, be transparent about the process, make another Panda video with the winner, fly Winner in and thank winner for being a customer, and create another Panda video.
I am pretty sure that this online competition does not cost much, but the impact can possibly be BIG. Celebrating customer and possibly giving away PANDA costumes to people to make more panda commercials may also work.
This is such a waste if this company misses such a golden opportunity.
-- Robin Low
Subscribe to:
Comments (Atom)