Friday, December 3, 2010

YouTube - Lebron Commercial & Spoofs (Real Time Marketing)

It is very interesting how Nike Commercial can spark so many spoof videos and many of them very well made, targeting and leveraging on the controversy to help the other videos get popular (and go viral)

Original Ad:

South Park Response:

Cleveland Cavaliers Fan Response

Michael Jordan's Response:

This is real time marketing at its best.

Leveraging on current controversy and media hype over the return of Lebron James to play against Cleveland is a good way for a video to go viral.

Real time marketing is the ability to react to these micro-trends to help get a blog or video to go viral. Often, when people are trying to search for the new thing or other interesting spoof, your video can be found and played, and if its humorous, it will be shared by many as well.

The last Michael Jordan video is on the money. Well put, and great branding for Jordan. Whether it is or not made by Air Jordan, it is yet to be known, but Jordan denies it.

Whoever it was that put that spoof together did a really good job at it. Even though MJ nor Nike had anything to do with it, it sure fooled me the first time I saw.

The Rise commercial was a slap in the face to a lot of people (namely Clevelanders) so it’s no surprise there are a countless spoofs of the video. He needs to realize that everything he does will be magnified more than before so he needs to think these moves out a little more.

This currently draw a lot of attention, and if hey, do you have a Lebron video to share as well?

-- Robin Low

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