Sunday, March 7, 2010
Introduction to Social Media (Singapore Presentation)
I have given several talks in many cities and universities, and in Singapore, after speaking to several Social Media consulting companies, I find that most of these companies seemed to be "Traditional Media Company" who do not want to relinquish their control and old on their customers, and advice their customers that "Social Media should be left for the experts"
I don't get how some of these "Social Media Gurus" and "Consultants" have only 300 followers on their Twitter account and claim to be experts and advice their clients to give them full control of their Social Media.
I disagree with a lot of them who share this view as I believe that the whole organization should be involved and there should be a clear company policy to be inclusive and transparent. New HR Policies and workshops should be conducted to train the organization on how to engage with the public.
15 Best Practices of Social Media Implemented by the Top 100 Brands By Jeff Bullas is a great article which shares how some companies successfully ran their social media campaigns.
I believe a Social Media consultant should help a company plan policies and plan their social media campaign as long as help define their ROI and manage the campaign rather that take over the whole Social Media for the company.
So if you are looking into getting on the social media bandwagon, make sure you choose a competent social media strategist.
-- Robin Low