Tuesday, March 16, 2010

Facebook vs. Twitter comparison

Some statistics:

Facebook US and Global traffic ranking: 2
7 day Average daily time on Site by Users: 32.2 minutes
# of users 400 million

Twitter US and Global traffic ranking: 12
7 day Average daily time on Site by Users: 7.8 minutes
# of users 75 million

It is hard to say which is better as the uses of these 2 social networking sites are different.

Facebook Strengths:
Organize events
Sheer number of active users
Include photos, videos and other information in feed.
Direct communication (instant messaging)

Twitter Strengths:
Market research
Viral messages (RT function)
Great Internet reach. (Can follow others without them reciprocating)
Real Time information. (trending topics)

There is not really a question when it comes to which one to use for a corporation. The best practices from successful companies show that as the number of channels increase, overall engagement increases at a faster rate. So why not use both?

There are many tools that allow you to have your accounts linked, but I would recommend just "cut and paste" relevant status updates for the other platform as not all information are relevant, especially RTs.

-- Robin Low

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