Monday, December 31, 2012

Things to look out for in 2013

There are many new changes which I think will affect us much and these are a few things I believe will change the way we do things in 2013.

1) Touch Screen computers.

With the introduction of tablets, and now Windows 8 laptops, it seems very natural to just touch your screen than to use a mouse.With the Windows 8 Lenovo touchscreen notebook costing less than $1,000, it just makes good sense.

2) More photos on Facebook.

With Instagram being bought by Facebook, I would expect better integration and more photos being shared. Perhaps Facebook Photos with filters?

3) Screen based media on the rise.

With people carrying more screens, and owning more screens from Smartphones, tablets, notebooks and TVs, there will be more media interaction on the screen.

Long gone are the days where phones and computers are just used for work.

Computers Keep Us Productive and Informed

24% of our daily media interactions occur on a PC
40% use PCs to find information
29% use them to keep up to date
69% of use is at home and 31% out of home
Usage is productive and task-oriented
It requires significant amount of time and focus
The mindset is serious with a research intensive attitude

Smart Phones Keep Us Connected

38% of our daily media interactions occur on a smartphone
60% of this usage is at home and 40% out of home
54% of attention is dedicated to communication and 33% is entertainment
People use smart phones to communicate and connect in short bursts of time. And, they need information quickly and efficiently.

Tablets Keep us Entertained

9% of daily media interactions occur on tablets
79% use tablets at home and 21% out of home
63% of usage is for entertainment purposes and 32% is for communication
Tablets are mostly used for entertainment and browsing
Consumers loose their sense of time as tablets inspire a relaxed and leisurely approach

We are now a society of multi-taskers and multi-screeners


These are the few things I can think of that will be significant, if you can think of anything else that may change in 2013 that we should look out for, please let me know.

Have a Happy New Year!

-- Robin Low

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