Friday, December 14, 2012
There are many reasons for partnership to happen, on the digital front, smaller businesses can also benefit from online partnerships, promoting each others products, sharing news and perhaps doing other collaborations.
So why is digital partnership important?
For one, with social media, increasing reach is very important. Sometimes, sharing good links to various articles and having various other partnerships will definitely boost competitiveness.
There are also many other reasons for partnerships.
1) Shared Economics
-- Lower cost by possibly sharing research, technology or infrastructure.
2) Economies of scale
-- Take advantage of supply chain, shared buying, volume discount, etc
3) Money and Resources
-- Bigger = better access to resources.
4) Access to customers
-- Access each others customer base/ mailing list
5) Access to Marketing / Brand
-- Facebook partner, leverage on the other's brand.
If you are planning to do more with possibly less, partnership may be the way to go.
-- Robin Low