Tuesday, October 12, 2010

LinkedIn vs Facebook / Twitter for Events management

Recently, I've done a survey on my 500+ connections in LinkedIn on "Is LinkedIn a better platform to promote Industry Events?"

Thanks to my network and their replies, I have some good feedback. (The answer was basically -- YES, but...)

1) LinkedIn will allow you to target your audience and industry. There is a higher chance of response when you ask questions or promote your events in LinkedIn groups.

2) Most users on LinkedIn do not check it daily. Do not expect a lot of discussions from a lot of people. Some LinkedIn users login once a week, and check their groups maybe once a month. Facebook however has a lot of traffic, and a lot of people check it daily.

3) LinkedIn allows you to looks at the credential of your audience. When someone asks a question, you get to see his job description. You can also tailor your response depending on your audience.

4) A Facebook / Twitter / LinkedIn Hybrid is great. Facebook and Twitter is used to drive traffic to the LinkedIn Group Discussion by posting interesting articles or questions to entice people in the relevant Facebook groups to participate.

As LinkedIn is not used daily, event promotion must be done early, and even after the event, Facebook can be used to upload photos of the events, to keep groups active and engaged till your next event.

Thanks for your great responses.

-- Robin Low

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