Tiger Woods Accident - Case Study

The following are the facts gathered:


Facts Gathering.

1) Tiger Woods crashed his sports utility vehicle into a fire hydrant and a tree on Nov 27 at 2:25 am.

2) Tiger Woods suffered facial injuries. (Not confirmed if it is from the crash)

3) Tiger Woods got a $164 fine and four points being added to his driver's license.

4) Tiger Woods withdrew from his own tournament, the Chevron World Challenge, explaining that he would not play again until 2010 as a result of the injuries he suffered.

5) The back windows of the SUV Tiger Woods drove was smashed.

6) Jaimee Grubbs, 24, a Las Vegas cocktail waitress, tells Us Weekly magazine that she had a 31-month affair with Woods, starting in April 2007, and that she has more than 300 text messages — some of them described as “racy” — to prove it. Kalika Moquin, ia another woman who allegedly hooked up with Tiger Woods.

7) Photos of Tiger Woods and Rachel Uchitel surfaced.



8) Tiger Woods was found without shoes.

9) Elin Nordegren Tiger Wood's Supermodel Wife was wielding a golf club when the police and ambulance arrived.

10) The story's longevity endures because of Tigers denial. If Tiger came out with the truth, the story would have ended.

11) Tiger Woods hired Mark NeJame a well known lawyer who practiced criminal defence, even though for Tiger Wood's case, the "minor accident" did not require him to have a lawyer.

12) Tiger Woods is still silent but he is one of the top searched topics on Google and a trending topic on Twitter.


Tiger may be worried by the squeaky clean image he built up, he is a brand, and his image does worth more than most companies.

Tiger Woods was this year confirmed as the world's first athlete to make a billion dollars. Here is a rundown of the endorsement deals he has acquired over the years.

1996
General Motors - worth $10.9 million (£6.6m) per year and ended in December 2008.
Titleist - five-year deal worth $20 million (£12.07m).
General Mills - financial arrangements not disclosed.
American Express - two five-year deals ended in 2007.
Accenture -financial arrangements not disclosed.
Nike - five-year deal worth $40 million (£24.14m).

1999
Woods begins his involvement in the Tiger Woods PGA Tour series of video games.

2000
Nike contract extended for five years and worth $105 million (£63.3m).

2003
Woods gets involved in the launch of Buick's Rendevous SUV.

2004
Buick renew Woods's contract for another five years in a deal understood to be worth $40 million (£24.14m).

2005
Woods collaborates with TAG Heuer to launch the world's first professional gold watch.

2006
Woods signs a new six-year contract with EA Sports - the company behind his video game series.

2007
Together with Thierry Henry and Roger Federer, Woods becomes an ambassador for the Gillette Champions marketing campaign. The deal is believed to be worth between $10-20 million.
Gatorade announce that Woods will have his own brand of sports drink. Over five years, experts predict the deal to be worth in excess of $100 million (£60.3m)