Monday, December 7, 2009

Boston Police Twitter makes Department look "Human"

Many companies started to use twitter, and so did Government Agencies. Many fail to use Social Media Properly, and often use it as "Just another broadcast Channel".

Though it can be set up that way, companies and agencies who set up Social Media as a form of broadcast channel, I feel, are missing the main point of Social Media -- It is a 2 way communication channel.

I've sent questions and tried to communicate with many companies and Government Departments, and often, I just get a complete silence. From reporting a broken link they have tweeted or asking a question about some vague policies they have, many of these companies hide behind a "cold veil" of silence and just fail to communicate.

However for Boston Police, this was not the case.

The Boston Police use Twitter (@boston_police) to keep the public informed and also respond to questions and replies. They use it to post breaking police-type information that's useful to the public, such as roads closed due to car accidents, crime data, big arrests, etc.

I felt that this response on Twitter is Great. It was professional, and handled very well. Boston Police being on Twitter, gives the department a human angle when such a response is received, reminding us that the police after all, are human beings too.

-- Robin Low

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