Thursday, September 29, 2011

Some popular pics

Some popular pics that are being shared on Facebook and Twitter


-- Robin Low

Tuesday, September 27, 2011

Facebook changes -- Understand and appreciate

Light ball

There seems to be a lot of changes to Facebook recently, especially after the emergence of Google+. Some of the changes seemed pretty minor, and some quite dramatic. Many people are unhappy about the changes as some are afraid about their privacy settings getting changed again. These concerns seem valid as Facebook has indeed not managed some of the changes well, however, the recent changes which many people complained about does not seem as bad as it appears to be -- but you need to know why it benefits you.

Firstly, there may seem to be an overflow of information but if you look at the scrolling sidebar which looks like a twitter feed or advertisement, it is actually a list of "not so important feed" Facebook calls "Ticker". All “lightweight” information is going to the Ticker, so you don't have to see your friends liking a post or getting killed in Mafia wars on the main Facebook feeds.

Besides that, the layout of how Facebook displays photos is also changed. The photos will be displayed with a big photo and 2 smaller ones on the side when you upload an album, so your friends can view the photos better on the mobile phone.

You’re going to get a Timeline (an opt in feature) — a scrapbook of your life. In a complete overhaul of its ever-evolving profile page, Facebook is introducing Timeline. This is a stream of information about you — the photos you’ve posted, all your status updates, the apps you’ve used, even the places you’ve visited on a world map — that scrolls all the way back to your birth.

Facebook Gestures is launched and you don’t have to just Like something — now you can [verb] any [noun]. So now Facebook’s partners and developers can turn any verb into a button. Also note that Facebook apps need only ask permission once to share stories on your behalf, but it will not spam your friend's news feeds as it will appear in the ticker only.

You can watch TV and movies, listen to music, and read news with your friends — all within Facebook. Facebook has partnered many other side and after F8, there are a lot more things you can do without ever having to leave Facebook.

When you understand some of these changes are actually improvements to help you, perhaps its time to embrace the change and learn to appreciate it more.

-- Robin Low

For more information on Ticker, Timeline and Gestures, here are some relevant links.

Facebook Changes Again: Everything You Need To Know
What Should Facebook Page Admistrators Do After F8?
Facebook Timeline Redefines User Profiles

Wednesday, September 14, 2011

Some Social Media Courses in Singapore in September.

Social Media Unleashed
Capitalizing on Social Media to Unleash Your Brand and
Enhance Customer Relationships

Social Media Unleashed

Social Media and Public Engagement
Master the Art of Trend Spotting & Crowd Sourcing through Customer Interaction

Social Media and Public Engagement

Monday, September 12, 2011

Marketing and PR on a budget

Entrepreneurship Workshop
organized by
NUS Entrepreneurship Centre
(Division of NUS Enterprise)

Title :

"Marketing and PR on a budget  
Speaker :

Mr. Robin Low
Serial Entrepreneur
Date :
15-16 September 2011
Time :
9:00am - 5:00pm
Venue :
National University of Singapore
Blk 15 Prince George’s Park Residence
Basement 1, Venture Lab
Singapore 118430
Please click HERE for direction
Registration :
Admission is FREE
Please register your details HERE by 13 September, noon
Seats are limited so please register early to secure a place

This 2 days course in marketing and PR is for startups and entrepreneurs to jump start their public relations and social media activities and engage the public with web 2.0 tools and strategies. This workshop is suitable for those who have no prior knowledge of public relations, social media or experience in copywriting to attend and walk away having the confidence to start a social media campaign and engage with media.
The emphasis of this course is the effective ways to communicate across different platforms and media, leveraging on new web technologies to engage and reach out to crowds. After which you can do the following:
  • Leverage on Web 2.0 communication channel and other free tools
  • Understand social media and the tools that will help your brand / business
  • Understand Twitter, Facebook, Flickr and Youtube and how to engage people on these platforms to spread word of mouth
  • Use Google Adwords to learn the basics of SEO, long tail and short tail keywords.
  • Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty
  • Learn about social media crisis, and their effects
  • Plan social media strategies and policies
  • Pitch opinions, stories and press releases to traditional media and influencers
Training Objectives and Expectation
·         Understand how to leverage social media as a business tool
·         Learn to pitch stories and successes to influencers
·         Perform one to many communication, yet feel personal
·         Understanding user generated content
·         Learn to crowdsource for ideas and designs and engage your community

About The Trainer:
Robin is an international entrepreneur who is involved in training, researching and consulting companies on the use of Social Media. Robin is currently helping in a project on rebranding Baja California in a collaboration project with Emerson College and the Mexican Tourism Board. Robin is also giving trainings to the Tourism industry in Sri Lanka and several companies in Singapore.
Robin has been training companies on Social Media since 2008, and in 2009 did a comprehensive training for Aitken Spence Hotels and Aitken Spence Travels, the largest hotel chain in Sri Lanka, which has Luxury hotels in Maldives, India, Oman and Sri Lanka. Aitken Spence has since seen an increase in hotel occupancy, customer retention and Internet bookings.
Robin is a guest speaker at many universities, including Emerson College, Harvard University, National University of Singapore and Singapore Management Institute. Robin also started @SGbrands, a twitter account helping Singapore Companies spread their brands and @SGTweetup, a twitter networking account. And managed several Twitter gatherings and talks in Singapore, Boston and New York.
Robin's cat, Satsugai is voted as #1 Cat (Shorty Awards) and has more than 22,000 twitter followers and 2500 fans on Facebook. Satsugaicat is currently helping spread awareness of Cat Welfare Society and other worthy pet causes.

Robin is also a Co-founder of Relief 2.0 ( collaborative disaster recovery with dignity, inclusion, generation and redistribution of wealth, and was in Japan a week after the Earthquake and Tsunami. 

We look forward to your participation!

Monday, September 5, 2011

Freddie Mercury Doodle

Google pays tribute to Freddie Mercury, who would turn 65 today with this Doodle which is one of the best I've seen so far.

It really makes me wonder, what else is there in Google which they have not released? Of course I would love to see a Doodle that may be slightly more interactive as well, perhaps allowing users to remix the song and add their own photos, etc.

Still, one of the best Doodles I've seen so far.

-- Robin Low