Marketing and PR on a budget

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Entrepreneurship Workshop

organized by

NUS Entrepreneurship Centre

(Division of NUS Enterprise)

Title : "Marketing and PR on a budget”   Speaker : Mr. Robin Low Serial Entrepreneur Date : 15-16 September 2011 Time : 9:00am - 5:00pm Venue : National University of Singapore Blk 15 Prince George’s Park Residence Basement 1, Venture Lab Singapore 118430 Please click HERE for direction Registration : Admission is FREE Please register your details HERE by 13 September, noon Seats are limited so please register early to secure a place

Abstract: This 2 days course in marketing and PR is for startups and entrepreneurs to jump start their public relations and social media activities and engage the public with web 2.0 tools and strategies. This workshop is suitable for those who have no prior knowledge of public relations, social media or experience in copywriting to attend and walk away having the confidence to start a social media campaign and engage with media. KEY TAKEAWAYS The emphasis of this course is the effective ways to communicate across different platforms and media, leveraging on new web technologies to engage and reach out to crowds. After which you can do the following: Leverage on Web 2.0 communication channel and other free tools Understand social media and the tools that will help your brand / business Understand Twitter, Facebook, Flickr and Youtube and how to engage people on these platforms to spread word of mouth Use Google Adwords to learn the basics of SEO, long tail and short tail keywords. Enhance relationship and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty Learn about social media crisis, and their effects Plan social media strategies and policies Pitch opinions, stories and press releases to traditional media and influencers Training Objectives and Expectation ·         Understand how to leverage social media as a business tool ·         Learn to pitch stories and successes to influencers ·         Perform one to many communication, yet feel personal ·         Understanding user generated content ·         Learn to crowdsource for ideas and designs and engage your community

About The Trainer:

Robin is an international entrepreneur who is involved in training, researching and consulting companies on the use of Social Media. Robin is currently helping in a project on rebranding Baja California in a collaboration project with Emerson College and the Mexican Tourism Board. Robin is also giving trainings to the Tourism industry in Sri Lanka and several companies in Singapore.

Robin has been training companies on Social Media since 2008, and in 2009 did a comprehensive training for Aitken Spence Hotels and Aitken Spence Travels, the largest hotel chain in Sri Lanka, which has Luxury hotels in Maldives, India, Oman and Sri Lanka. Aitken Spence has since seen an increase in hotel occupancy, customer retention and Internet bookings.

Robin is a guest speaker at many universities, including Emerson College, Harvard University, National University of Singapore and Singapore Management Institute. Robin also started @SGbrands, a twitter account helping Singapore Companies spread their brands and @SGTweetup, a twitter networking account. And managed several Twitter gatherings and talks in Singapore, Boston and New York.

Robin's cat, Satsugai is voted as #1 Cat (Shorty Awards) and has more than 22,000 twitter followers and 2500 fans on Facebook. Satsugaicat is currently helping spread awareness of Cat Welfare Society and other worthy pet causes.

Robin is also a Co-founder of Relief 2.0 (relief20.com) collaborative disaster recovery with dignity, inclusion, generation and redistribution of wealth, and was in Japan a week after the Earthquake and Tsunami. 

We look forward to your participation!