Wednesday, December 7, 2011

Social Media is about Long Term Engagement (Singapore)

March 2011, in Singapore, Nicole Seah is the most influential blogger in Singapore. During the elections, Lee Kuan Yew had the support of many influential bloggers including Xia Xue, who apparently could not manage her emotions when Nicole Seah, a relatively young lady was seen as more influential than her, decided to help boost Lee Kuan Yew's Facebook popularity.

Along with many other bloggers who were invited to meet the PAP group, Lee Kuan Yew's Facebook Page was boosted till he has more fans than Nicole Seah in May 2011.

However, it is very clear that if you do not engage anyone, like Lee Kuan Yew, no matter how much you pay for people to follow you, you are still not influential! Number of followers does not equal to engagement and influence.

Today, 6 months later, Nicole Seah does have more followers than Lee Kuan Yew.

"Engage or Die." -- Brian Solis.

--Robin Low

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