The popularity of social media is definitely growing as more and more people get onto Facebook, Twitter and LinkedIn. More companies are also getting into engaging the public with social media, with some doing very well, and others missing the point.
The high Internet penetration of about 75% in Singapore makes the growth of social media easy as there is much availability of 3G enabled devices. It is no wonder local companies are getting onto the bandwagon.
The major media channel -- XINMSN, a collaboration between Mediacorp and Microsoft is recently launched to try to get into video sharing and social media.
When Google (search engine) has lost out to Facebook, and with the popularity of social media still growing, it is imperative for corporations to think about social media policies and make social media one of their channels of communications.
With large companies, with plenty of market research getting onto social media, if your company is in South East Asia, shouldn't you jump on the bandwagon too?
-- Robin Low