The pillars of social media

Many companies are interested in getting onto social media, like in the dot com boom, having a webpage. But like before, building a webpage is not enough, getting traffic is the key to a successful webpage.

Even when these marketers successfully mastered optimizing their webpage to reach people, the Internet today is a slightly different place. The audience is creating and people have so much information on their fingertips. They are more unlikely to trust a corporate page's information, and they would believe a fellow blogger.

With Web 2.0, the trick now is not only to have presence and have a blog and webpage, the goal now is to grow your influence.

Pillars of Social Media

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This presentation give you a good idea on getting more follower and growing your influence -- a must have today if you want to have a successful social media campaign.

-- Robin Low