Friday, April 15, 2011

Social Media Progress Report -- Singapore

Singapore has a very high Internet Penetration and mobile user base, and it is not surprising that the usage of Facebook is on the rise.

Singapore Facebook Statistics
General info
Total Facebook Users: 2 498 300
Penetration of population: 53.14%
Position in the list: 49.
Penetration of online pop.: 68.29%
Average CPC: $0.63
Average CPM: $0.35

Info from Socialbakers

As a results, there is a flurry of companies and organizations getting on Facebook. I've done some training with a few groups, and it has been going on for months and now my classes are at maximum capacity, however, for a lot of the more conservative companies, I realized that many of the companies are still not engaging in conversations, and their major concerns are still negative feedback!

People are going to talk about your company whether you are on Facebook or not. If people cannot post comments on your Facebook page, it is like telling your fans, I'm not interested to hear from you!

My friend Jeremy Woolf from Text100 shared another link: placebook Which has a map showing the number of Facebook users. Its pretty interesting and informative to look at.

He also shared the Twitter Reach

With more savvy Internet users and a highly educated population, it is strange that many of the businesses want to use social media and is afraid to get negative comments.

Well, my solution is:

ENGAGE! You need to find out the problems and solve them. Win your customers back!
Ignoring them does not solve anything!

-- Robin low

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