Sunday, February 20, 2011

RedCross Twitter Disaster and Recovery.

A few days ago, @RedCross sent out a rogue tweet accidentally, and the American Red Cross has to do its own disaster recovery to disarm a potentially embarrassing Tweet.

Gloria Huang blamed the gaffe on her lack of facility with Hootsuite — the message was meant for her private account.

Red Cross took the tweet down. While some blogs picked up the initial tweet, the Red Cross averted a PR crisis with the following good-humored tweet which acknowledged the mistake:

Dogfish Head, has also acknowledged the incident by asking fans to donate to the Red Cross.

The whole crisis which may have blown into a bigger crisis was acted on quickly, and done so with a tad of humor. It was a pretty good recovery, and Red Cross recovered nicely.

-- Robin Low

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