Thursday, April 25, 2013

So fast, so creative.



For many of you who do not follow Internet trends, here is an upcumming... meme.

Kind of popular now, about a "sneaky blowjob"



If you find more, feel free to share.

People are so fast and so creative!

-- Robin Low

Wednesday, April 10, 2013

Will Freddie Mercury be Trending soon?


I have seen more and more Freddie Mercury Memes and Art, and is this going to be the next trend that is coming to you on social media?

If you noticed other Freddie Mercury Art, please let me know!

-- Robin Low





Wednesday, April 3, 2013

10 reasons why throwing money does not solve anything.

Singapore wants to be a financial hub, a knowledge hub, high tech hub, bio-medical hub, and now an aeronautical design hub and a social business hub. Singapore plans to spend $$$ to make it happen, to attract a lot of foreign companies to come in.



I've seen a lot of money spent on projects, and not much success, yet more money is thrown in. The following are some of the reasons why I think there will not be much success even if the government throws in more money in this path.

1) Good talents are not appreciated.

Software developers, Engineers, Bio-medical researchers, Industrial designers, Social Entrepreneurs are not really respected much. In Asia and Singapore, most of the time, you are respected by the car you drive, the house you own, and the salary you draw. Even if you may create a lot of social impact, the Singaporean society does not care much for it.

Talented Software developers, industrial designers, engineers do not get their fair salary, as a result, these trained people would rather go towards a managerial role, to be an IT manager, or project manager, which pays more and gets more respect, but nothing much to do with technical skills.

2) High Supply of IT graduates from Asian Countries.

India and China are producing an enormous amount of IT graduates every year. A good engineer or software developer is nothing more than just a number. So these jobs becomes some what a commodity.

3) Low demand for real talent in these developing industries.

With the IT, engineers in large supply, and the start of these new industries in Singapore, there is still not really a lot of pick up for these workers, hence the low salary. There may be an initial surge when the company is desperate to look for these staff, but once they have enough, the salary become stagnant.

4) Local companies in Singapore do not really invest in technology.

Even with the great push from the government, SMEs do not really use technology much, most SMEs are not even online, let alone use technology to solve their problems. Hence there is also relatively low demand for good talents.

Many company complain about software developers being hard to find, but that is because the skills that they need are obsolete, too old to maintain a legacy IT system, or the skill set is too specific, because everyone is following a trend, and hiring the same people. However most of the time, these companies do not want to pay for talent. $2000 per month in Singapore will not get you much of a programmer, though you may get one who claims to have a lot of experience, but may rarely deliver. Even when the business is paying a lot for rent, they rarely pay enough for labor in Singapore.

5) "Kiasu Culture"

Although Singapore government wants Singapore business to be market leaders, like the next Silicon Valley, designing new cars and forms of transportation for the world and discovering new cures to save humanity, the fact is, the price of failure is still too "high"

The risk adverse nature of Singapore does not approve of "radical projects" and most things need to be "proven" before funding can proceed. If things are proven, then how are they new and cutting edge?

6) Lots of laws, rules and regulations

When Singapore invites a foreign company to come, it is rarely straightforward. Such invitations often come with lengthy paperwork, some promise of funding which may or may not materialize and an application process which takes months or years, and may somehow fall apart when the next "scholar" boss does not agree with his predecessor.

There may be much willingness to innovate, but the laws and regulations are very tight. In the finance industry, there is so much room to offer more value with IT innovation, but the whole product when it finally completes have too much "safety" built in, that it can actually make online banking, a VERY negative experience which you have to call the customer support constantly to get new passwords and reset the account after 1 month of inactivity.

7) Low technical skills in higher management.

Most companies are run by people with MBAs rather than MEng or MSc. There may be good management skills however, a lack of technical abilities may make it hard to understand the challenges and may not allocate enough resources.

It takes good technical expertise to recognize and promote technical talents, and since managers are the ones who recruit and promote, this may lead to a vicious cycle.

8) Startups run really lean

In Singapore, there is a large push for various startups, but they rarely have enough funding to pay sufficiently. Without enough capital, without enough seed funding, it is hard to get the right talents to succeed.

If you are a really good software developer or a designer, with today's global economy, it may not be that hard getting paid a good amount overseas, rather than starting your own company in a country that does not fund you enough, and have a lot of red tape in your way of success.

Even if you have a successful innovative product, the market in Singapore may also be too small to sustain your high tech innovative company. Otherwise, the SMEs are not ready to use your technology as well. Market is not here.

9) Higher burn rate

Cost of living is really high here. Salaries not so. The jobs that get high salaries in Singapore is often in Banking or Real estate development. Technical skills not so in high demand. If you have a talented team with a low budget, if you can relocate to the neighboring countries, like Malaysia, you can stretch out your budget for much longer.

There is not much advantage to develop the latest technologies in Singapore, especially when there is not a big enough market here for it. Cost of food, rents, transportation is simply too high, even higher than New York City or Silicon Valley.

10) The people funding don't know what's going on

In the government, the people in charge rarely know what they are funding, and as they are scholars or directors in charge, they must "Pretend" to know. Not saying that all Army Generals with a Masters of Arts in Literature does not understand Bio-tech, the people in charge of funding are neither researchers, entrepreneurs or software developers.

They care about their KPIs which may be linked to "innovation and high tech" which they know nothing about, as a result, they fund projects who are mentored by their friends or people they know, rather than on real merits on things they don't understand.

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I am just generalizing based on my experience, and I am sure there are cases of success out there. I do feel that the government budget for education is too low, and there should be more focus on having low cost offices and incubators that can have rent controls, rather than funding unworthy projects.

There should also be more people in different industries coming together and discussing collaborations and cross overs as I think that is where innovation occur now -- cross discipline, rather than just deep specialization in one area.

Singapore has it strengths, and what makes us different, makes us better, when you copy others, you rarely can be a leader. When you spot a trend, it is already too late. Create the trend.

-- Robin Low

Tuesday, February 26, 2013

That Annoying Facebook Sound.


Are you annoyed at the beep you get when you receive a new notification?

This is how you turn it off.

1) Go to the gear on the top right of your screen.

2) Select "Account Settings"

3) Click on the Notifications Tab

4) Uncheck the box that says, "Play a sound"

5) Save Changes!

You are now saved.

-- Robin Low

Monday, February 25, 2013

Candy Crush Saga


Candy Crush Saga is one of the biggest games currently. Available on Facebook and Mobile devices, you can play the game and your progress will be shared among your devices.

I have about 1400 friends on Facebook, and this is the first game where I have more than 140 friends playing! That is 10% of the people I know on Facebook!

I could say that the game hits a lot of good Gamification principles.

1) The game has an easy onboarding. The first 20 levels are rather easy, and although it gets progressively difficult, it did not seem impossible.

2) The game is interesting, colorful and catchy music. Its not too cheaply made, and the graphics and gameplay is actually pretty good.

3) The game gets challenging. As the level progresses, it does get increasingly difficult.

4) The game encourages social gaming. With 5 lives to start with, you do get stuck on some levels, and you can ask your friends to give you lives, or you can wait 25 minutes for a life. So the game does benefit people with a lot of friends playing and many of my friends invited me to the game. Otherwise you can always pay for more lives.

There are parts of the game that require friends to give you a ticket to continue, so you need to invite friends and connect with Facebook, which in turn promote the game and get more people to play it.

6) The game is free! Joining the game, getting the app on your phone is free. Progressing in levels is also free!

7) The paid parts of the game is tempting but not essential. I think this is a strong model as some competitive gamers that want to advance WILL pay to move forward, but for casual games to continue playing and attracting more people to play, they can do it for free.

8) Good use of PBLs. There is a good use of the points, badges and levels. You get to see how you do compared to your friends in each level which may encourage you to replay a same level to beat your friend's scores. You also get to see which levels your friends are and your friend's progress.

I really like the implementation of the game, and I think is it one of the most downloaded game on the Android store and it is also the top game now.

I wish for all its success, and unlike a lot of annoyed folks on Facebook when they receive a Candy Crush Saga Request, free free to send me lives or tickets to help me move up the levels!

-- Robin Low

Thursday, January 31, 2013

Social Media Measurement, Actionable vs Vanity Metrics


Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I've done many training on Engagement and ROI, and often companies like to focus on what many call, "Vanity Metrics". Pageviews, unique visitors, registered members, conversion rates, email-newsletter open rates, number of Twitter followers, or Facebook likes -- Do you think they are important? Eric Ries, author of The Lean Startup, does not think so.

Vanity Metrics look good, and is easy for a fan to see how popular you are, but there is a question that is hardly asked, "So What?"


These are 4 "Actionable Metrics" to focus on.
  • Relevant revenue. Note the word "relevant," which refers to recurring sales in your core business. Don't count revenue from one-time or stagnant sources.
  • Sales volume. This can be a number like units sold or active subscriptions, something that shows whether or not enough people want to buy what you're selling.
  • Customer retention. Metrics like "new customers" can hide the fact that although you may attract 1,000 new users a month, you're losing 900, which means you're not going to scale.
  • Relevant growth. Too often, companies compound the stupidity of their choice of metrics by creating a metric tracking the growth of vanity metrics. You should be looking for a traceable pattern in which the actions of your existing customers create new customers. That's what Ries calls an "engine of growth."
 These metrics are valuable because they measure success at your core business. To measure the value of your social-media activities, you have to look at the results the company is getting overall and track how social media was involved in moving the needle.

Social media is a big-picture, interdisciplinary concept that covers an evolving set of digital methods through which stakeholders interact. These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence. Internally, your team can use social technologies to share information, build relationships, and get work done. Much of this is profoundly important, yet intangible. Intangibles are the enemy of actionable metrics.

To use Social Media effectively,  a company has to discover its actionable metrics and act on them instead of the vanity metrics.

-- Robin Low


Saturday, January 26, 2013

Tips to pitch a story



As a small business or an entrepreneur, it is important to learn how to pitch an interesting story or ideas to the media (influential bloggers or mainstream media)

Here are some tips to make you pitch like a pro. Always consider your audience.


Newsworthiness (CITPPM)
(List is from Carol Howard, On Deadline — a good book about media relations.)

Come up with newsworthy ideas to pitch, based on CITPPM —

C - Consequence - Is the story of any consequence to your readers?


I - Interest -  Is the story interesting to your readers?

T - Timeliness - Did the event just happen or is it going to happen?

P - Proximity - Is the story a local or national story?

P - Prominence - Prominence of the coverage?

M - Magnitude - Does the story have magnitude?



After getting a good newsworthy story, think about your pitch.

What constitutes a good pitch email? 

Visual. Many people read the news online because there is a catchy picture. If you have a nice shot of your product, (screenshot for software), include a few good ones for the editor to pick (make sure they are not too big) and the pics you send catches their attention too.

Concise. Make sure you are concise enough to sell your company in one or two sentences in the email copy and title. It's like pitching to an investor, really.

Detailed. Include as many information about the company and the founders in your attachments. It makes our lives 10 times easier.





Good luck with your pitches!

-- Robin Low