Social media marketing has a direct effect on search engine rankings and engines are using social voting systems and bookmarking trends to determine quality sites. So, can you use search engine rankings to determine the popularity of the company in a certain industry?
As more people are getting on Social Media, many companies too are not missing the boat. I often get thess questions: "How to I determine the success of Social Media of a company?" or "How do I determine the Social Media Ranking of companies?"
I came across this article which does not answer the above questions, but it is an interesting read.
--> Link <--
There is no doubt that when you engage the public, and as you gain more influence, there will be more blogs and forums talking about your products and services. But how does anyone determine whether you are more successful in Social Media than someone else?
In my opinion, there are very simple rules to follow on how successful a company or someone is, on Social Media.
1) Number of Fans/Followers/Subscribers - This is a very basic information. The more the number is, the more people you can reach. As with the rankings and ratings, this is a numbers game. Whether this truely reflects the quality of the crowd, you need other ways to determine.
2) Number of Comments/Feedback - This reflects on how many people actually liked the post so much that they have to give feedback. The more influential the company, the more the comments there will be. This is often correlated with number of followers and subscribers, but I have seen cases where the audience is so targeted that several hundred fans give more comments than another company with several thousand fans.
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I often ask myself, why bother with the numbers game. I guess the reasons I can think of are often, "Ego" and "Justification". Many companies who go into Social Media often like to think that they are doing well by searching rankings and ratings online to please their "Egos" and to justify the time and effort spent.
I strongly feel that the effects of Social Media efforts are very long termed strategies. The information on the Internet will be there for years to come, and if the information is of value, people will appreciate it and companies can treat it as a form of Corporate Social Responsibility, a good way for them to give back to the public and the industry. Good Social Media Strategies provide value and long term sustainability, and eventually, this will help branding of the company more than any short term rankings will.
-- Robin Low
Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts
Tuesday, October 27, 2009
Friday, September 18, 2009
Starting a blog
Starting a blog is just a few simple steps away. Here are a few steps to follow and you will be on your way to start your very own blog.
1. Determine a theme. Most bloggers take one of three approaches. Some write on whatever happens to interest them at the moment. In this sense, their blog is truly a “web diary.” Others, select a single theme and stick to it. Frankly, this takes a lot of discipline. Still others focus on a primary theme but occasionally deviate from it. If you want to develop a following of loyal readers, I think the latter two approaches are best. People who have similar interests will keep coming back for more.
2. Select a service. Some of these are free, such as Blogger.com, LiveJournal.com, Blog-City.com, and MSN Spaces (also Xanga.com). Others charge a nominal fee. Examples include SquareSpace.com, BlogIdentity.com, and Bubbler.com (also TypePad.com). However, even the fee-based services usually offer a 30- to 60-day free trial.
3. Set up your blog. Most of the blogging services make this a very simple process. Don’t be put off because it sounds technical. It usually isn’t. You won’t need to become a geek. However, you will have to make some decisions about how you want your blog to look. You’ll have to decide on a “theme,” meaning the colors, number of columns, and the overall look and feel of your blog. You may want to include your picture. If so, you’ll need a digital copy. Regardless, this is something you can tweak as you go.
4. Write your first post. Okay, now you’re ready to create your first post. If you haven’t done a lot of writing, this may prove to be the most difficult part. If you don’t have a lot of experience, keep your posts short. Develop momentum. Get the hang of it. Stick to what you know. You probably take for granted the fact that you have a great deal of specialized information that others will find helpful—possibly even fascinating. If you don’t know where else to start, begin with a “Welcome to My Blog” post. Tell your prospective readers why you have started your blog and what kinds of things you intend to write about.
5. Consider using an offline blogging client. This isn’t a necessity but it will make blogging much easier. An offline blogging client is like a word processor for blogging. It enables you to write when you’re not online and then upload your post when you connect to the Internet. The two most popular are BlogJet and ecto (yes, the lowercase “e” is part of the branding). BlogJet is my favorite, but it’s not available for the Mac. ecto is available on both Windows and Mac platforms. You can try both programs before you buy.
6. Add the bells and whistles. Most blogs allow you to post the books you are reading, albums you enjoy, and various other lists. TypePad is especially adept at this. You can also incorporate third-party services like Bloglet. This enables your readers to subscribe to your site and receive an e-mail whenever you post a new entry. The best way to get an idea of what is available is to read other people’s blogs and take note of what you like.
7. Publicize your blog. You’ll want to make sure you’re “pinging” the major weblog tracking sites. Most of the blogging services handle this automatically, as do the offline blogging clients. Don’t worry if you don’t understand this process. You don’t need to understand it to use it. (Here's a simple explanation.) Basically, your service or software will send a notification to the tracking sites to alert them that you have posted a new entry. If your software doesn’t allow this, you might want to make use of pingomatic. This is a super-easy service that will ping fourteen different services. All you have to do is enter your blog address whenever you post a new entry. If you want to manually enter a comprehensive list of ping services, here’s a list to get you started.
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping/
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogs.se/
http://rcs.datashed.net/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.a2b.cc/setloc/bp.a2b
http://www.bitacoles.net/ping.php
http://www.blogpeople.net/servlet/weblogUpdates
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de/
http://www.blogroots.com/tb_populi.blog?id=1
http://xping.pubsub.com/ping/
8. Write regularly. This is the best advice I could give you for building readership. If people like what you write, they will come back. However, if there’s nothing new to read, they will eventually lose interest. So, the more regularly you post something, the more your readership will grow. I suggest you schedule time to write. It won’t happen on it’s own. At some point, it comes down to making a commitment and sticking to it.
Finally, I would suggest that you be patient with yourself. Writing is like anything else. The more you do it, the better you get. If you have a little talent, and stick with it, you’ll eventually get into the rhythm and joy of it.
1. Determine a theme. Most bloggers take one of three approaches. Some write on whatever happens to interest them at the moment. In this sense, their blog is truly a “web diary.” Others, select a single theme and stick to it. Frankly, this takes a lot of discipline. Still others focus on a primary theme but occasionally deviate from it. If you want to develop a following of loyal readers, I think the latter two approaches are best. People who have similar interests will keep coming back for more.
2. Select a service. Some of these are free, such as Blogger.com, LiveJournal.com, Blog-City.com, and MSN Spaces (also Xanga.com). Others charge a nominal fee. Examples include SquareSpace.com, BlogIdentity.com, and Bubbler.com (also TypePad.com). However, even the fee-based services usually offer a 30- to 60-day free trial.
3. Set up your blog. Most of the blogging services make this a very simple process. Don’t be put off because it sounds technical. It usually isn’t. You won’t need to become a geek. However, you will have to make some decisions about how you want your blog to look. You’ll have to decide on a “theme,” meaning the colors, number of columns, and the overall look and feel of your blog. You may want to include your picture. If so, you’ll need a digital copy. Regardless, this is something you can tweak as you go.
4. Write your first post. Okay, now you’re ready to create your first post. If you haven’t done a lot of writing, this may prove to be the most difficult part. If you don’t have a lot of experience, keep your posts short. Develop momentum. Get the hang of it. Stick to what you know. You probably take for granted the fact that you have a great deal of specialized information that others will find helpful—possibly even fascinating. If you don’t know where else to start, begin with a “Welcome to My Blog” post. Tell your prospective readers why you have started your blog and what kinds of things you intend to write about.
5. Consider using an offline blogging client. This isn’t a necessity but it will make blogging much easier. An offline blogging client is like a word processor for blogging. It enables you to write when you’re not online and then upload your post when you connect to the Internet. The two most popular are BlogJet and ecto (yes, the lowercase “e” is part of the branding). BlogJet is my favorite, but it’s not available for the Mac. ecto is available on both Windows and Mac platforms. You can try both programs before you buy.
6. Add the bells and whistles. Most blogs allow you to post the books you are reading, albums you enjoy, and various other lists. TypePad is especially adept at this. You can also incorporate third-party services like Bloglet. This enables your readers to subscribe to your site and receive an e-mail whenever you post a new entry. The best way to get an idea of what is available is to read other people’s blogs and take note of what you like.
7. Publicize your blog. You’ll want to make sure you’re “pinging” the major weblog tracking sites. Most of the blogging services handle this automatically, as do the offline blogging clients. Don’t worry if you don’t understand this process. You don’t need to understand it to use it. (Here's a simple explanation.) Basically, your service or software will send a notification to the tracking sites to alert them that you have posted a new entry. If your software doesn’t allow this, you might want to make use of pingomatic. This is a super-easy service that will ping fourteen different services. All you have to do is enter your blog address whenever you post a new entry. If you want to manually enter a comprehensive list of ping services, here’s a list to get you started.
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping/
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogs.se/
http://rcs.datashed.net/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.a2b.cc/setloc/bp.a2b
http://www.bitacoles.net/ping.php
http://www.blogpeople.net/servlet/weblogUpdates
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de/
http://www.blogroots.com/tb_populi.blog?id=1
http://xping.pubsub.com/ping/
8. Write regularly. This is the best advice I could give you for building readership. If people like what you write, they will come back. However, if there’s nothing new to read, they will eventually lose interest. So, the more regularly you post something, the more your readership will grow. I suggest you schedule time to write. It won’t happen on it’s own. At some point, it comes down to making a commitment and sticking to it.
Finally, I would suggest that you be patient with yourself. Writing is like anything else. The more you do it, the better you get. If you have a little talent, and stick with it, you’ll eventually get into the rhythm and joy of it.
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