Though it can be set up that way, companies and agencies who set up Social Media as a form of broadcast channel, I feel, are missing the main point of Social Media -- It is a 2 way communication channel.
I've sent questions and tried to communicate with many companies and Government Departments, and often, I just get a complete silence. From reporting a broken link they have tweeted or asking a question about some vague policies they have, many of these companies hide behind a "cold veil" of silence and just fail to communicate.
However for Boston Police, this was not the case.
The Boston Police use Twitter (@boston_police) to keep the public informed and also respond to questions and replies. They use it to post breaking police-type information that's useful to the public, such as roads closed due to car accidents, crime data, big arrests, etc.



I felt that this response on Twitter is Great. It was professional, and handled very well. Boston Police being on Twitter, gives the department a human angle when such a response is received, reminding us that the police after all, are human beings too.
-- Robin Low
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