Got Sperm?

LOL! I was reading about Singaporeans getting charged in court for having sex with a 17 year old and when I went into Facebook, the ads show, "Got Sperm?"

Wonder if this is how these businessmen in Singapore got into trouble in the first place because they "Got Sperm." an excess to share.

Targeted Ads are getting creepy!

-- Robin Low

Communications have changed

"Respect", "Tolerance" and "Honor" these seemed to be iconic words. In Singapore, I feel that there is no respect for the country, its leaders, or institutions. Many post controversial remarks on forums and chats for no reason other than to provoke an adverse reaction.

The Internet has indeed changed the way people communicate, and there is indeed a big gap between the way large bureaucratic bodies communicate than individuals. In many Asian countries, the government may not be so good at engagement, however, there is also too much noise -- noise generated by the few loud mouths -- which may not represent the vast population.

The problem with too much complains, is always -- negative branding. When an entrepreneur is doing research about Singapore or a tourist is trying to look for more information about news and happenings, these unprovoked shots at the government or the corporation does leave a bad impression, and with the Asian way to addressing the problem -- Censoring -- the root of the problem is not solved.

Many companies now are really interested in genuine engagement, but their policies does not empower them to do so. I hope as social media matures into an important channel of communications, top executives would take the time to understand it more and improve the way the organization engages.

-- Robin Low

Public Engagement Essentials

Public engagement essentials

View more PowerPoint from Robin Low

Engaging the Public is not hard, but it takes effort and planning.

-- Robin Low

Alumni Engagement

Is NUS really interested in Alumni Engagement?

When did anyone at NUS last visited their web page?

I thought it was hacked!

What's going on?

--Robin Low

My shrinking world

It is interesting that when social media started, the world got smaller. Suddenly, I could connect with some many more people, and learn more about the little things of my friends and families.

Search engine technologies has brought us information on our fingertips. Today, we can read about a product which we are interested in buying from another person who is not paid by the manufacturer, an honest opinion which we can trust. We can also research and compare features, specifications and pricing.

Our collective voices get heard. From blogging to tweeting, we share information and form groups with common interest. We curate information and share news that matter to us with our friends. We learn more about our friends and ourselves a post at a time.

With improvement in technology, things are changing. Today, I find that my world is shrinking. Somehow, my searches are tailored to my previous searches with the preferences of my friends. My newsfeeds show me news that my friends are sharing. Suddenly, even my Google searches are tailored to my preferences.

I am not sure if it will improve the quality of my searches, however, on my YouTube recommended videos are showing me what my Google+ friends are watching.

Looking at it all, I believe our experience online is getting narrower day by day. The role of search engine optimization is changing. Perhaps we should take social media optimization more seriously.

I've seen many videos and articles that went viral, as they get to the right networks of people and spread like wildfire. There are a few key factors in common with viral content:

1) Title
2) Description
3) Tags
4) Content Distribution

It is very interesting that now, well placed content can reach many people in a short period of time, however, it is also very disturbing that even the best articles without the right distribution can never be found.

-- Robin Low

#SMRT Social Media Crisis -- no end in sight

With the breakdown in SMRT trains, 3 times this week, the public was increasingly angry as it comes after the announcement and price increase for Taxis in Singapore.

This week, Circle Line was down, and on 15 Dec, the NS Line is badly disrupted and it created a crisis where power was out, ventilation was cut off, and someone had to break a window for air.

Then it comes the memes.

Clearly at this point, people are concerned and unhappy. On a few articles, thousands of people voiced their unhappiness. However, the state media and the communications department started to make stories which enraged the public more.

‘Train disruptions unacceptable and unforgivable’

The credibility of State Controlled Media -- Straitstimes is also questioned.
The Straits Times reports factually – not

The news title keeps changing on Straitstimes.
Singaporeans confident of MRT despite Thursday's MRT breakdown

The media also tries to cover things up with the "Extra income fiasco"
Yahoo! News 1 The Straits Times 0 Either that or the ST reporter is not trying too hard.

This is the photo which enraged many Singaporeans too.

Next comes the #PRFAIL from the communications department.

MRT breakdown: Don't break the windows, says SMRT
One frustrated commuter used a fire extinguisher to smash the glass on the door.
He should not have done so but considering the situation, he will not be penalised, SMRT officials said.

This is official statement from SMRT where a train stuck for hours in a tunnel without ventilation, and when passengers find it hard to breathe, a man smashed the windows to let air in, and SMRT was "considering" the possibility of pressing charges. -- WHAT KIND OF RESPONSE IS THIS?

The state controlled media also penalized Hossan Leong for sharing information on the incident which he read on tweets on Radio, informing the public that the MRT may be down and asking them to seek alternative transportation methods.

And this led to the awkard moment on TV.


So not only had the PR team of SMRT fail to handle the crisis, it seem to enrage the public more.

Unfortunately for SMRT, the worst is not over as the trains broke down today again.

So did the bus ferrying the passengers.

How can SMRT restore confidence and happiness in passengers?

It seemed like in their monopolistic market they are in, they do not really care as shown in their attitude and response. Will the government step in? I do not think so as well as it was quite clear that PTC and the Minister of Transport is one of them.

There is a Facebook Page to share your experience on the MRT http://www.facebook.com/sgmrt

I am not sure if they are interested in solving the problems, but there is a crisis growing, and people are not getting satisfaction.

-- Robin Low

Social Media is about Long Term Engagement (Singapore)

March 2011, in Singapore, Nicole Seah is the most influential blogger in Singapore. During the elections, Lee Kuan Yew had the support of many influential bloggers including Xia Xue, who apparently could not manage her emotions when Nicole Seah, a relatively young lady was seen as more influential than her, decided to help boost Lee Kuan Yew's Facebook popularity.

Along with many other bloggers who were invited to meet the PAP group, Lee Kuan Yew's Facebook Page was boosted till he has more fans than Nicole Seah in May 2011.

However, it is very clear that if you do not engage anyone, like Lee Kuan Yew, no matter how much you pay for people to follow you, you are still not influential! Number of followers does not equal to engagement and influence.

Today, 6 months later, Nicole Seah does have more followers than Lee Kuan Yew.

"Engage or Die." -- Brian Solis.

--Robin Low