Wednesday, July 28, 2010

Social Media World Forum Asia in Singapore on 22/23 Sept

With the increase in social media awareness and engagement in Singapore, Singapore will host Social Media World Forum Asia on 22 - 23 September 2010, at Suntec City.

The conference will have a series of talks, workshops and exhibitions to visit. Many well known speakers on Social Media like Brian Solis will also be here!

This is one social media event not to be missed. With over 40 conference sessions and 50 leading speakers from the Asian social media market, this event will definitely be the ONE event on social media to attend.

From now to 22nd August 2010, you will get a 25% off if you register soon!

Conference highlights include:
- Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking.
- The event will enabling attendees to become educated, discover, engage, network, share and collaborate in the world of social media. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities.
- The key differences between the Asian Social Media market and other parts of the world
- How brands are using Social Media, Engage with customers though mobile apps and Mobile Social Media, learn about the future of Social TV, get some top tips on selecting your Social Media Agency
- How to increase customer intimacy and empowerment through Social CRM
- Best practices for delivering PR campaigns across multiple Social Media platforms
- The new buzz word “Social Search”
- HeliPad Networking Party
- Free to attend exibition-only pass available

For more information on the event, please visit their site here<--

See you there!

--Robin Low

Saturday, July 24, 2010

Blogger Sharing Widget

New Share buttons are now available on blogger.

When you log on to blogger, you can see it immediately, but if you miss it, this is how you can add the widget to your blog.

Click on "Design"

Click on "Edit" link (under Blog Post)

Check the box, "Show Share Button"

And now, your blogs on blogger can be shared easily by reader and your followers!

-- Robin Low

Sunday, July 11, 2010

Video, Video, Video

Editing your video can be free, and pretty much easy.

If you are using Windows PC, you can download Windows Media Maker. It is a program that comes with Microsoft Silverlight.

Editing the Avi video is easy, and it does not take long to master it. I took 10 minutes to make this video, embed music and create effects!

This is pretty fun as well, and it does bring more interesting elements to your blog.

So play around with Windows Media Maker, and embed videos on your blogs. Videos do make people stay longer!

-- Robin Low

Saturday, July 3, 2010

Is the Banner Ads -- Dead?

Digital media buyers have been trying to kill the banner ad for years. With MSNBC's decision on Monday (June 28) to ban banner ads might be a start of major changes to come in digital marketing.

Once the bread and butter of Internet Marketing, will Banner Ads soon become the thing of the past? If the banner ad is not dead, is it undergoing an evolution?

There are many interesting discussions on certain sites on the future of banner ads.

But even more radical is’s decision to no longer serve banner ads, long the Web industry’s bread and butter. “The banner is dead on our site,” said Tillinghast. “They’ve become too commoditized,” particularly when they are served every time a user clicks to a new page, no matter how quickly they depart or whether they even see the whole page. But the new is designed to be anti–page view to bring more content to the surface and require far less navigation by users.


“If someone says they are going to stop running banners, the question is why? If people have told you by their activities or communications that they don’t like banners, that’s wonderful reason to stop doing that.”
-- link

I do agree with many of the decisions to stop banner ads. Web ads are eminently ignorable, and rarely move one to laugh or cry. Interruptive marketing has seen its day, and with the increasing popularity of social media, advertisers and brands have to adapt to the changing landscape -- Engage.

Even with the animated banners, many companies find that they may get page views, however with video, photos, comments, that stuff was all disparate. Banner Ads are simply not engaging, and even if they bring traffic to a site, people leave the site and have no interest in staying.

I welcome this new vision of innovation for online marketing, and the new evolved large format ads on MSNBC looks pretty interesting and dynamic content ads will increasingly replace static ads going forward.

We are in the age of change, get with the program or be obsolete!

-- Robin Low